Paris-based jewelry artist Martina Turini commissioned a 3D animation for the Folding series campaign, featuring the Bended Squared ring in silver.
The columned shape of the ring, which serves as the foundation for the entire collection, was chosen as the central element of the 3D animation, and served as the key reference for the design of the environment featured in the video.
The artist draws inspiration from ancient jewelry, which she incorporates into her designs through the use of precious stones. In the animation, this influence is reinterpreted in a playful setting that blends the 70s reference with a flair of disco aesthetics, adding a contemporary touch. The stage-like backdrop features columns with vibrant stones, nodding to the bold and geometric jewelry trends of the 70s.